Why is a museum’s brand important? Why should a museum have a brand designer? I interviewed Lindsay Williams, the owner of Lindsay Williams Design, to answer these questions.

Top tips for identifying your ideal customer

These are the 5 hats of a museum communications dream team. Depending on the size of your museum and the number of jobs in your organizational chart, the number of people that do these jobs can vary.

The two keys to help your museum stay “on brand” are creating a brand kit and convincing museum staff to use it.

How do you prepare your staff for media interviews? These top tips are taken straight from the media training that I do with clients.

These best practices for your museum's media list will help you start building good relationships with the media.

Smart ways to think about email marketing for your museum.

“Do what you do so well that they will want to see it again and bring their friends.” I love this quote by Walt Disney so much because it really embodies everything I know and believe about Public Relations, Brand Messaging, and Communications. A great visitor experience at your museum starts by focusing on wayfinding, clear communication, and creating an experience that visitors will want to share with others.

Every museum website should have an easy to find “Plan Your Visit” page. You don't want to frustrate visitors before they even get to your museum. So, for those visitors that are trying to plan things, make it easy for them. Here are 10 Things for the “Plan your visit” website page for your museum.

Each visitor completes four phases of a visitor journey with your museum. Making this journey as consistent as possible for every visitor is key. For each phase, write down some thoughts and create a “map” of your visitor's journey with your museum.

There are three ingredients to my proven process that I use in my suite of services called, “Love my Museum.” They are brand messaging, visitor experience and media relations.

What is the secret that every brand strategist knows? Your brand is more than just a logo – it's a representation of your museum's values and personality. Your brand communicates to your potential visitors who you are and what they can expect from you.

If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Confidence and being visible.

If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Consistency and the Marketing Rule of 7.

If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Clarity…

What’s the difference between Marketing, Advertising and Public Relations? Read my Communications 101 lesson here.

Simplifying your messaging is a good thing. Here’s why:

What is a Brand Message Audit and why do you need one? A brand message audit gives you a necessary birds eye view of the words you’re putting out into the world and the voice that is being used to do that.

The holiday season is the season of giving. During this hectic time of year, in the midst of buying gifts and attending holiday parties, it is a great practice to also take time to give back to others. Make this season of giving an annual ritual at work as well.

“We must find time to stop and thank the people who make a difference in our lives.” --John F. Kennedy

November is the month of giving thanks. Many Thanksgiving tables across the country will ask, “So, what are YOU thankful for?” And while this is when we tend to give thanks for the things on the table, the people sitting around the table, and the other blessings in our personal lives, we don’t often think about giving thanks at work too. November is also a good time to show gratitude for the people in our work lives like mentors, co-workers, supervisors, clients and partners.